The Impact of Culture on Relationship Marketing in International Services
Digital bok /
2020
/ Engelsk
Produktdetaljer
ISBN
9783834983794
Publisert
2020
Utgiver
Vendor
Gabler Verlag
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter
The dramatic increase in global trade confronts service firms with the
challenge of adapting their services to the varying requirements of
customers in different cultures. Jan H. Schumann focuses on three
relationship marketing issues that are of relevance for both academics
and practitioners: the establishment of trusting customer
relationships, customer co-production, and the effect of word-of-mouth
referrals.
Les mer
A Target Group-Specific Analysis in the Context of Banking Services
Produktdetaljer
ISBN
9783834983794
Publisert
2020
Utgiver
Vendor
Gabler Verlag
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter