Product details
ISBN
9780750654203
Published
2007-09-24
Publisher
Vendor
Butterworth-Heinemann Ltd
Weight
600 gr
Height
235 mm
Width
165 mm
Age
U, 05
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
376
Biographical note
C. Michael Hall, Richard Mitchell
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
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From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.
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Product details
ISBN
9780750654203
Published
2007-09-24
Publisher
Vendor
Butterworth-Heinemann Ltd
Weight
600 gr
Height
235 mm
Width
165 mm
Age
U, 05
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
376