Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business –to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.
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Produktdetaljer
ISBN
9781466626546
Publisert
2012-12-30
Utgiver
Vendor
Idea Group,U.S.
Vekt
1245 gr
Aldersnivå
UF, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
352
Forfatter