Constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held in Amsterdam, The Netherlands, May 2007. This volume covers a wide range of areas such as media studies, audiovisual design, multimedia, HCI, and management.

Social TV Systems.- Awareness and Conversational Context Sharing to Enrich TV Based Communication.- An Architecture for Non-intrusive User Interfaces for Interactive Digital Television.- Model-Driven Creation of Staged Participatory Multimedia Events on TV.- EPG-Board a Social Application for the OmegaBox Media Center.- User Studies.- Human-Centered Design of Interactive TV Games with SMS Backchannel.- Acceptable System Response Times for TV and DVR.- Exploring the Effects of Interactivity in Television Drama.- Focusing on Elderly: An iTV Usability Evaluation Study with Eye-Tracking.- The Future of TV.- Accessibility of Interactive Television for Users with Low Vision: Learning from the Web.- Will Broadcasters Survive in the Online and Digital Domain?.- Conceiving ShapeShifting TV: A Computational Language for Truly-Interactive TV.- User Interfaces Based on 3D Avatars for Interactive Television.- Social TV Evaluation.- Perceptions of Value: The Uses of Social Television.- Sociable TV: Exploring User-Led Interaction Design for Older Adults.- Psychological Backgrounds for Inducing Cooperation in Peer-to-Peer Television.- Trends in the Living Room and Beyond.- Personalisation.- SenSee Framework for Personalized Access to TV Content.- AIMED- A Personalized TV Recommendation System.- Fuzzy Clustering Based Ad Recommendation for TV Programs.- Towards Content-Aware Coding: User Study.- Mobile TV.- Personal TV: A Qualitative Study of Mobile TV Users.- “I Just Want to See the News” – Interactivity in Mobile Environments.- Mobile TV in Everyday Life Contexts – Individual Entertainment or Shared Experiences?.- Semantic Modelling Using TV-Anytime Genre Metadata.

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