Produktdetaljer
ISBN
9781138129276
Publisert
2015-10-05
Utgave
5. utgave
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
260 mm
Bredde
184 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
432
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
Les mer
Produktdetaljer
ISBN
9781138129276
Publisert
2015-10-05
Utgave
5. utgave
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
260 mm
Bredde
184 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
432