Produktdetaljer
ISBN
9780240808727
Publisert
2006-03-30
Utgave
5. utgave
Utgiver
Vendor
Focal Press
Vekt
842 gr
Høyde
254 mm
Bredde
178 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
432
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Les mer
Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.
Les mer
Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
Les mer
Produktdetaljer
ISBN
9780240808727
Publisert
2006-03-30
Utgave
5. utgave
Utgiver
Vendor
Focal Press
Vekt
842 gr
Høyde
254 mm
Bredde
178 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
432