Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
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Foreword xiii About the Author xvii Introduction xxiii Part 1 About LinkedIn 1 Chapter 1 The History of LinkedIn 3 Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7 Chapter 3 The Pillars of LinkedIn Success 13 Part 2 The Perfect Profile 19 Chapter 4 Creating a Fully Optimised LinkedIn Profile 21 Chapter 5 Your Digital Suit or Dress… 29 Chapter 6 Common LinkedIn Profile Mistakes 37 Chapter 7 Building the Ultimate LinkedIn Profile 43 Part 3 Growing Your Network 73 Chapter 8 Using LinkedIn Searches 75 Chapter 9 Growing Your LinkedIn Network 87 Chapter 10 Sending Personalised Connection Requests 97 Part 4 Messaging 107 Chapter 11 LinkedIn Messaging 109 Chapter 12 LinkedIn Message Templates 119 Chapter 13 LinkedIn Audio and Video Messages 127 Part 5 Content 155 Chapter 14 Sharing Content on LinkedIn 157 Chapter 15 Creating Content on LinkedIn 173 Chapter 16 Writing Articles on LinkedIn 221 Chapter 17 Creating Viral Content on LinkedIn 237 Part 6 Personal Branding 245 Chapter 18 Building an Industry-Leading Personal Brand 247 Chapter 19 Generating Leads from LinkedIn 259 Part 7 Sales Strategy 265 Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267 Chapter 21 Multi-Touch Selling 271 Chapter 22 Linked In Tools, Technology & Software 275 Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281 Chapter 24 LinkedIn Sales Navigator Tips 285 Chapter 25 The Future of Social & Digital Selling 293 Chapter 26 The Prospecting Maze 299 Working with Daniel Disney 311 Acknowledgements 323 Index 329
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Grow you sales by unlocking the full potential of LinkedInWith its built-in audience of skilled professionals and managers, LinkedIn's potential for salespeople has not gone entirely unnoticed. Despite this, many sales professionals remain oblivious to the true capabilities of the platform and underutilize its many tools.The Ultimate LinkedIn Sales Guide delivers a step-by-step and practical guide to using LinkedIn to supercharge your sales numbers. You'll learn to build a magnetic LinkedIn profile, use the search functions to find clients, send effective LinkedIn messages in a variety of forms, and create great content that generates engagement, leads and most importantly, sales.Regardless of what you sell, you'll discover ways to generate more repeat sales, build trust, and create engaging content that spreads organically, all while burnishing your credibility and your personal brand.Ideal for sales professionals of all stripes, The Ultimate LinkedIn Sales Guide is also an indispensible resource for sales team leaders who seek to unlock a new and powerful sales tool for their team members.'This book is a must-have for every professional out there who wants to grow and develop themselves on this incredibly powerful platform.'—Wendy Van Gilst, Client Solutions Manager at LinkedIn
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Produktdetaljer
ISBN
9781119787884
Publisert
2021-04-22
Utgiver
Vendor
John Wiley & Sons Inc
Vekt
567 gr
Høyde
236 mm
Bredde
160 mm
Dybde
33 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
368
Forfatter
Biographical note
Daniel Disney is an international keynote speaker, LinkedIn & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn.
www.thedailysales.net