This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.

After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.

This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

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A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.
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1. Introduction 2. The Business Environment for e-Commerce  3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government
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Produktdetaljer

ISBN
9780415255943
Publisert
2003-05-29
Utgiver
Vendor
Routledge
Vekt
544 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
288

Biographical note

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance.
Lisa Harris is Lecturer in e-Business at Brunel University.
Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.