The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.

Introduction 1 1 Walmart: How Big Data is Used to Drive Supermarket Performance 5 2 CERN: Unravelling the Secrets of the Universe With Big Data 11 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 17 4 Rolls-Royce: How Big Data is Used to Drive Success in Manufacturing 25 5 Shell: How Big Oil Uses Big Data 31 6 Apixio: How Big Data is Transforming Healthcare 37 7 Lotus F1 Team: How Big Data is Essential to the Success of Motorsport Teams 45 8 Pendleton & Son Butchers: Big Data For Small Business 51 9 US Olympic Women’s Cycling Team: How Big Data Analytics is Used to Optimize Athletes’ Performance 57 10 ZSL: Big Data in the Zoo and to Protect Animals 63 11 Facebook: How Facebook Use Big Data to Understand Customers 69 12 John Deere: How Big Data Can Be Applied On Farms 75 13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal 81 14 LinkedIn: How Big Data is Used to Fuel Social Media Success 87 15 Microsoft: Bringing Big Data to the Masses 95 16 Acxiom: Fuelling Marketing With Big Data 103 17 US Immigration and Customs: How Big Data is Used to Keep Passengers Safe and Prevent Terrorism 111 18 Nest: Bringing the Internet of Things Into the Home 117 19 GE: How Big Data is Fuelling the Industrial Internet 125 20 Etsy: How Big Data is Used in a Crafty Way 131 21 Narrative Science: How Big Data is Used to Tell Stories 137 22 BBC: How Big Data is Used in the Media 143 23 Milton Keynes: How Big Data is Used to Create Smarter Cities 149 24 Palantir: How Big Data is Used to Help the CIA and to Detect Bombs in Afghanistan 157 25 Airbnb: How Big Data is Used to Disrupt the Hospitality Industry 163 26 Sprint: Profiling Audiences Using Mobile Network Data 169 27 Dickey’s Barbecue Pit: How Big Data is Used to Gain Performance Insights Into One of America’s Most Successful Restaurant Chains 175 28 Caesars: Big Data at the Casino 181 29 Fitbit: Big Data in the Personal Fitness Arena 189 30 Ralph Lauren: Big Data in the Fashion Industry 195 31 Zynga: Big Data in the Gaming Industry 199 32 Autodesk: How Big Data is Transforming the Software Industry 205 33 Walt Disney Parks and Resorts: How Big Data is Transforming Our Family Holidays 211 34 Experian: Using Big Data to Make Lending Decisions and to Crack Down On Identity Fraud 217 35 Transport for London: How Big Data is Used to Improve and Manage Public Transport in London 223 36 The US Government: Using Big Data to Run a Country 229 37 IBM Watson: Teaching Computers to Understand and Learn 237 38 Google: How Big Data is at the Heart of Google’s Business Model 243 39 Terra Seismic: Using Big Data to Predict Earthquakes 251 40 Apple: How Big Data is at the Centre of Their Business 255 41 Twitter: How Twitter and IBM Deliver Customer Insights From Big Data 261 42 Uber: How Big Data is at the Centre of Uber’s Transportation Business 267 43 Electronic Arts: Big Data in Video Gaming 273 44 Kaggle: Crowdsourcing Your Data Scientist 281 45 Amazon: How Predictive Analytics Are Used to Get a 360-Degree View of Consumers 287 Final Thoughts 293 About the Author 297 Acknowledgements 299 Index 301

"A treasure chest of Big Data use cases" —Stefan Groschupf, CEO at Datameer, Inc. "Bernard Marr provides a comprehensive overview of how far Big Data has come in past years. With inspiring examples he clearly shows how large, and small, organizations can benefit from Big Data. The book is a must-read for any organization that wants to be a data-driven business" —Mark van Rijmenam, author Think Bigger and Founder of Datafloq "If you are searching for the missing link between Big Data technology and achieving business value – look no further! From the world of science to entertainment, Bernard Marr delivers it – and, importantly, shares with us the recipes for success" —Achim Granzen, Chief Technologist Analytics at Hewlett Packard Enterprise "This is one of those unique business books that is as useful as it is interesting. Bernard has provided us with a unique, inside look at how leading organizations are leveraging new technology to deliver real value out of data and completely transforming the way we think, work, and live" —Stuart Frankel, CEO at Narrative Science Inc. "Big Data can be a confusing subject for even sophisticated data analysts. Bernard has done a fantastic job of illustrating the true business benefits of Big Data. In this book you find out succinctly how leading companies are getting real value from Big Data – highly recommended read!" —Arthur Lee, Vice President of Qlik Analytics at Qlik