Introduction 1 Part 1 Artificial Intelligence Trailblazers 1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13 2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21 3 Amazon: Using Deep Learning To Drive Business Performance 29 4 Apple: Integrating AI Into Products And Protecting User Privacy 37 5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43 6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49 7 IBM: Cognitive Computing Helps Machines Debate With Humans 55 8 JD.com: Automating Retail With Artificial Intelligence 61 9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69 10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75 Part 2 Retail, Consumer Goods and Food and Beverage Companies 11 Burberry: Using Artificial Intelligence To Sell Luxury 83 12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87 13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93 14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99 15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105 16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111 17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117 18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123 19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129 20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135 Part 3 Media, Entertainment and Telecom Companies 21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143 22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149 23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155 24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161 25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167 26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173 27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179 28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185 29 Verizon: Using Machine Learning To Assess Service Quality 191 30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197 Part 4 Services, Financial and Healthcare Companies 31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205 32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211 33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217 34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221 35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227 36 Hopper: Using Artificial Intelligence To Travel For Less 233 37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239 38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year 245 39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249 40 Uber: Using Artificial Intelligence To Do Everything 255 Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies 41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263 42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269 43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275 44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281 45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287 46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293 47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299 48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305 49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311 50 Volvo: Using Machine Learning To Build The World’s Safest Cars 317 Part 6 Final Words and Artificial Intelligence Challenges 51 Final Words And Artificial Intelligence Challenges 323 About the Author 329 Acknowledgments 331 Index 333

ADOPT AI-SOLUTIONS TO MEET REAL-WORLD BUSINESS PROBLEMS Artificial Intelligence in Practice is a practical resource that demystifies how Artificial Intelligence (AI) and machine learning can be used to solve common business challenges and open the door to opportunities that often exceed expectations. The book is filled with insights from some of the most important AI giants including Google, Microsoft, Amazon, Alibaba, and other forward thinking industry leaders. It also presents compelling case studies from traditional businesses and startups, that detail how AI is being applied in the real world of business. Bestselling author and AI expert Bernard Marr offers detailed examinations of 50 companies that have successfully integrated AI into their business practices. He provides an overview of each company, describes the specific problem AI addressed and explains how AI offered a workable solution. Each case study contains a comprehensive overview, some technical details as well as key learning summaries. Artificial intelligence and machine learning are the most important modern business trends that are driving today's (and tomorrow's) successes. As the book's myriad cases demonstrate, AI can be used in industries ranging from banking and finance to media and marketing. By adopting AI technology, any business, no matter what size, sector or industry, can advance innovative solutions to their most demanding challenges.