Crossing the Chasm Marketing and Selling Technology Products to Mainstream Customers
Heftet /
1998
/ Engelsk
Produktdetaljer
ISBN
9781841120638
Publisert
1998-08-01
Utgiver
Vendor
Capstone Publishing Ltd
Vekt
369 gr
Høyde
92 mm
Bredde
61 mm
Dybde
7 mm
Aldersnivå
UP, P, G, 05, 06, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240
Forfatter
Biographical note
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution."Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Les mer
Produktdetaljer
ISBN
9781841120638
Publisert
1998-08-01
Utgiver
Vendor
Capstone Publishing Ltd
Vekt
369 gr
Høyde
92 mm
Bredde
61 mm
Dybde
7 mm
Aldersnivå
UP, P, G, 05, 06, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240
Forfatter