Survey Research can be used as an independent guide or as a workbook
to accompany Keith F Punch′s bestselling Introduction to Social
Research (SAGE, 1998). It represents a short, practical `how-to′
book on a central methodology technique aimed at the beginning
researcher. The focus of this book is on small-scale quantitative
surveys studying the relationships between variables. After showing
the central place of the quantitative survey in social science
research methodology, it then takes a simple model of the survey,
describes its elements and gives a set of steps and guidelines for
implementing each element. The book then shows how the simple model of
the quantitative survey generalizes easily to more complex models. It
includes a detailed example of both simple and complex models, which
readers should find very helpful. It is directed primarily at
beginning researchers - upper-level undergraduate and graduate
students in any area of social science, who often have to do small
scale surveys in projects and dissertations. Beyond this, it will be
of interest to anybody interested in learning about survey research.
It is written in non-technical language, aiming to be as accessible as
possible to a wide audience.
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The Basics
Produktdetaljer
ISBN
9781446234921
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter