Ultimate Guide to Compact Cases Case Research, Writing, and Teaching
Produktdetaljer
Biographical note
Rebecca J. Morris, PhD is Past-President and Fellow of The CASE Association and the North American Case Research Association (NACRA). Her cases have been published in leading case journals including the Case Research Journal, The CASE Journal, and the Business Case Journal Rebecca’s cases on Nike, GlaxoSmithKline, Abbott Labs, and Kodak have appeared in major strategic management textbooks.
Rebecca has served as the Editor-in-Chief of The CASE Journal (TCJ) since 2016. TCJ has published more than 25 editorial essays authored by Dr. Morris focused on advancing the field of case research, writing, and teaching.
Currently, Rebecca serves as the Associate Dean of the School of Business, Mathematics, Computing and Sustainability at Westfield State University in Westfield, MA. Previously, she taught strategic management, and international business courses at Westfield State University and the University of Nebraska at Omaha.
This ultimate guide focuses on case research, writing, and teaching for a revolutionary new form of teaching case—Compact Cases. Designed to be read in 15 minutes or less, Compact Cases provide a more engaging learning experience for today’s students. Compact Cases overcome students’ lack of preparation for case discussions by making cases more accessible, readable and engaging. Whether students read a Compact Case before class or in class, better learning outcomes can be achieved by actively engaging students in case analysis and discussion.
Annotated cases, examples from published cases, helpful checklists, roadmaps, and writing prompts are provided to assist others in mastering the writing of short teaching cases and the accompanying teaching notes. Readers will learn to identify suitable case topics, develop effective learning objectives, use appropriate research methodologies, write lively and short prose, create more engaging exhibits, and prepare value-added teaching notes. Teaching strategies for effectively using Compact Cases online, in person, or blended teaching modes are provided. Strategies for publishing cases are provided to help case writers successfully share their work with others. Novice and experienced case writers will find tips, ideas, and strategies to improve student learning by using and writing Compact Cases.
Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance student learning, and getting cases published.
Chapter 1. Why write Compact Cases?
Chapter 2. Compact Cases vs. Traditional Cases
Chapter 3. Finding a “Good Idea” for a Compact Case
Chapter 4. Researching a Compact Case
Chapter 5. Writing a Compact Case
Chapter 6. Writing the Teaching Note for a Compact Case
Chapter 7. Writing Compact Cases with Students
Chapter 8. Publishing a Compact Case
Chapter 9. Teaching with Compact Cases
Chapter 10 Looking to the Future
Appendices
Appendix A: Annotated Copy of Chipotle Case
Appendix B: Annotated Copy of Chipotle Teaching Note
Produktdetaljer
Biographical note
Rebecca J. Morris, PhD is Past-President and Fellow of The CASE Association and the North American Case Research Association (NACRA). Her cases have been published in leading case journals including the Case Research Journal, The CASE Journal, and the Business Case Journal Rebecca’s cases on Nike, GlaxoSmithKline, Abbott Labs, and Kodak have appeared in major strategic management textbooks.
Rebecca has served as the Editor-in-Chief of The CASE Journal (TCJ) since 2016. TCJ has published more than 25 editorial essays authored by Dr. Morris focused on advancing the field of case research, writing, and teaching.
Currently, Rebecca serves as the Associate Dean of the School of Business, Mathematics, Computing and Sustainability at Westfield State University in Westfield, MA. Previously, she taught strategic management, and international business courses at Westfield State University and the University of Nebraska at Omaha.