How is it possible to sell a kitchen at 30 per cent below market
price? Why are hot dogs cheaper in IKEA than in the supermarket? How
can IKEA sell the Lack table at half the price it was when it was
launched 35 years ago and how can it be achieved with a substantial
profit? Strategic Sourcing and Category Management examines how IKEA -
and other cost leading companies - use category management to create
advantages with direct and indirect sourcing. With 25 years'
experience from IKEA, where he had the responsibility to develop and
execute the company's purchasing strategy, author Magnus Carlsson
shares his insights on important topics: when category management is
profitable and why; how teams repeatedly create value and results;
what the main approaches are in different categories; how a company
implements category management; the difference between success and
failure. In this new edition of Strategic Sourcing and Category
Management, Magnus Carlsson has added new themes including examples
and references from companies such as Maersk, Carlsberg, P&G and Aldi,
illustrating the application of cost leadership that spans far beyond
IKEA. Even there, the cost leadership lessons are not limited to home
furnishings as the company is sourcing categories such as food,
components, materials, transports and indirect materials, with a total
purchasing spend of approximately €7 billion. But maybe even more
importantly, the book illustrates how teams create value by thinking
differently and asking the right questions, allowing an understanding
that goes beyond mere tools and processes.
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Lessons Learned at IKEA
Produktdetaljer
ISBN
9780749486228
Publisert
2019
Utgave
2. utgave
Utgiver
Vendor
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter