This comprehensive and engaging text presents the complexities of
strategic management through up-to-date scholarship and hands-on
applications. Highly respected authors Hill, Schilling, and Jones
integrate cutting-edge research on topics including competitive
advantage, corporate governance, diversification, strategic
leadership, technology and innovation, and corporate social
responsibility through both theory and case studies. Based on
real-world practices and current thinking in the field, the 12th
edition features an increased emphasis on the changing global economy
and its role in strategic management. The appendix walks students
through the case-analysis process, and explains key ratios that
managers use to compare the performance of firms. The high-quality
case study program contains 31 cases covering small, medium, and large
companies from a large range of industries and nations. Featured cases
in this edition include Tesla Motors, India's Tata Group, Sangamo's
development of a gene editing cure for HIV, Skullcandy, Uber,
Microsoft, Google, and Staples. When paired with this student-centric
text, the MindTap learning solution will prepare the next generation
of strategic leaders.
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Produktdetaljer
ISBN
9798214353494
Publisert
2023
Utgave
12. utgave
Utgiver
Vendor
Cengage Learning
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter