Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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ISBN
9781526891259
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
McGraw-Hill Education (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok