Melissa Schilling’s Strategic Management of Technological
Innovation, 5e approaches the subject of innovation management as a
strategic process. It is organized to mirror the strategic management
process used in most strategy textbooks, progressing from assessing
the competitive dynamics of a situation to strategy formulation, to
strategy implementation.
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Produktdetaljer
ISBN
9781526891259
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
McGraw-Hill Education (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter