In this third revised edition, professor Løwendahl discusses the following issues: * To what extent are professional service firms (PSFs) different? * When is a service (not) professional? * What are particular challenges in managing PSFs? * What are important strategic issues for PSFs? * Hiring, training and keeping the right people * Competing for, gaining, delivering, and learning from the right client projects * Delivering the right kind of services the right way * Balancing the right mix of individually and organizationally controlled resources (especially competence, reputation, and client relationships) * Figuring out the right size of the firm * Going international/global or not * Avoiding the dangers of a fuzzy strategy - if you deliver everything a client wants nobody will know what you're good at The book is written for and has received praise from practitioners and academics/students alike. The 3rd edition is updated and slightly expanded.