Like most people, Vic Mullan - once described by his best friend Joe as 'a man whose sense of social responsibility is exhausted by pulling over to let an ambulance by' - can remember where he was and what he was doing on the day of Princess Diana's death. Yes, he can remember it particularly well: he was at home, beginning an affair with Emma, Joe's wife.Whatever Love Means charts the history of an intense and passionately sexual liaison set against the background of the most hysterical time in recent memory. But as the months wear on, and life and love return to normal, so things become more complex between Vic and Emma. And then, tragedy - a real, local, small-scale tragedy, as opposed to a national, iconic, mythological one - intervenes.'I read it in one sitting with awe . . . a thriller and a love story constructed with a sinister symmetry where everything comic is shadowed by something dark' Sunday Times'A black, sometimes tender read ...An impressive and intelligent book from a novelist who deserves to be taken seriously' - THE TIMES'An impressive and intelligent book from a novelist who deserves to be taken seriously' The Times

I read it in one sitting with awe... a thriller and a love story constructed with a sinister symmetry where everything comic is shadowed by something dark - Chrissie Iley, SUNDAY TIMESTouching and strange and funny - Sam Mendes, Director of AMERICAN BEAUTYA black, sometimes tender read ...An impressive and intelligent book from a novelist who deserves to be taken seriously - THE TIMESBaddiel's novel is hilariously un-PC and surprisingly tender...the ending will haunt you for days - WOMAN'S JOURNAL

MAJOR GBP60,000 CAMPAIGN * Advertising to include 4-sheet posters both on the London Underground and mainline rail stations nationwide plus large-space ads in the GUARDIAN, TIMES, OBSERVER and INDEPENDENT (combined r/ship 5,951,000) * High-profile author PR activity to include media interviews, readings/ signing sessions and appearances at literary festivals * Poster and display bin with custom header * Trade promotions * Reading copies available