“This accessible and clearly written textbook provides a
comprehensive and in-depth treatment of philosophical, methodological
and ethical aspects of conducting business and management research.
Illustrative case studies drawing on published research studies are
used throughout and readers are given multiple opportunities to
consolidate their learning through review and discussion questions,
quizzes, and other exercises. At the end of each chapter a case study
takes the reader through the realities and practicalities of applying
the knowledge to a specific student research project. This will be an
invaluable guide for all students seeking to understand and undertake
business and management research.” Professor Natasha Mauthner,
Newcastle University With over 400,000 copies sold, Research
Methods for Business Students, is the definitive and market-leading
textbook for Business and Management students conducting a
research-led project or dissertation. The fully revised 8th edition
answers key questions such as: How do I choose my topic and design the
research? Why is research philosophy relevant to my research? How do I
collect and analyse my data? When and what do I need to write? With
the 8th edition you will discover: ü Fully updated chapters
incorporating visual methods throughout, detailed insights on drafting
the critical literature review, the latest EU data protection
regulations, using audio recordings and visual images in observation
research, collecting data using diaries, the use of online survey
tools, and preparing and presenting an academic poster ü New cases
using up-to-date scenarios at the end of each chapter ü Boxed
examples throughout of research methods in the news, from student
research and in published management research ü A glossary of clear
definitions of over 700 research-related terms ü Practical guidance
and opportunities for checking your learning and self-reflection to
enable you to progress your own research ü Detailed chapters on
choosing your topic, critically reviewing the literature,
understanding philosophies, research design, access and ethics,
secondary data, data collection methods and analysis techniques and
writing about and presenting your research ü Teach yourself guides
to research software available at www.pearsoned.co.uk/saunders with
practice data sets About the authors Mark NK Saunders is Professor
of Business Research Methods and Director of Postgraduate Research
Programmes at Birmingham Business School, University of
Birmingham. Philip Lewis was a Principal Lecturer and Adrian
Thornhill was a Head of Department, both at the University of
Gloucestershire.
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Produktdetaljer
ISBN
9781292208800
Publisert
2019
Utgave
8. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok