The global rise of streaming and social media platforms, and the
influence of tech giants in increasingly more sectors of the economy
including the media industry, have disrupted the status quo of the
global media competitive landscape. This volume offers an insightful
analysis of the profound changes in the competitive advantages in the
media industry ushered in by digital convergence, and their
ramifications. As Hollywood enters its second century, it faces novel
challenges stemming from the digital revolution, which are greater, in
magnitude and in impact, than any of those brought in by previous
communication technology revolutions in the last century. These new
challenges include the ascent of new competitors, leading
conglomerates arising from the digital revolution, which as a result
of the ever-expanding reach of digital convergence are successfully
operating in the media sector as well. The new competitive dynamics
are on display in the analysis of the streaming and social media
landscapes. This book sheds light on the clash of two institutional
logics within the new attention economy and its consequences on the
competitive landscape. The legacy media institutional logics,
represented by the legacy media conglomerates revolving around the
Hollywood studios, which have established their primacy in the global
mediascape for decades, now directly compete in the new landscape
shaped by digital convergence with the digital media institutional
logics identifying the tech giants emerging victorious from the
digital revolution. The analysis utilizes the dichotomy between
scripted and non-scripted media entertainment as a framework to assess
the diverse competitive landscapes, business dynamics and their
implications, of the different segments shaping the contours and
boundaries of the media industry.
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New Global Competitive Advantages
Produktdetaljer
ISBN
9783031667862
Publisert
2024
Utgiver
Vendor
Springer
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter