[An] infectiously enthusiastic survey of the human senses ... underneath the entertainment this is a serious and thoughtful book
- James McConnachie, Sunday Times
A rollercoaster combination of science, cultural history, rumour and schoolboy humour
Guardian
Combining biological science with history, culture, sociology and personal reflections, this is a wide-ranging and highly engaging read
Observer
Enlightening and digestible ... Sensational is not only a rich mine of information, it teaches tolerance and understanding ... Listening to his book is a delight
The Times
Ward has conjured up a thrilling - and revolting - world of sensory overload in the style of a goofy lecture. Both learned and irreverent, he can be existentially disturbing and extremely funny in the same paragraph - a talent that could make this a future classic of popular science
Mail on Sunday
A dazzling account of how we use sight, hearing, touch, taste and smell to navigate the world
Financial Times
Ward is more than qualified as our tour guide into the dazzling world of senses - both our own and those of other animals ... an impressive journey
- BBC Wildlife,
Enjoyable popular science
Kirkus
[An] eye-opening pop-science treatise ... [Ward] packs in innumerable fascinating details ... the delivery benefits greatly from the author's stylish, evocative prose ... this will change how readers see the world
Publisher's Weekly
Absorbing, surprising and at times profound. After reading this, reality will never be quite the same
- Prof Dave Goulson, author, Silent Earth
It is nearly impossible to grasp what other animals smell, see, or feel. Ashley Ward's dive into the way we and other species interpret the surrounding world offers astonishing insights
- Frans de Waal, author, Different: Gender Through The Eyes of a Primatologist