This book provides the latest conceptual thinking on, and case study exemplification of, rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan in 19 concise, manageable chapters. The book is organised into distinct yet interrelated sections, and benefits from strong editorial input in terms of context setting and summary chapters. Rural Tourism and Sustainable Business represents a high quality text integrating the latest thinking on the evolving strategic roles of rural tourism and its role in sustainable business development. It provides readily accessible material drawn from a range of environmental and cultural contexts and draws attention to the nature and interrelationships between local and global issues in rural tourism and development.
Les mer
This is a structured, edited book of nineteen chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.
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Preface The Contributors Abbreviations Part 1: Introduction 1 Morag Mitchell and Derek Hall: Rural Tourism as Sustainable Business: Key Themes and Issues Part 2: Strategic Considerations 2 Mirja Nylander and Derek Hall: Rural Tourism Policy: European Perspectives 3 Dallen J. Timothy: Rural Tourism Business: A North American Overview 4 Gerda K. Priestley, Gemma Cánoves, Miquel Seguí and Montserrat Villarino: Legislative Frameworks for Rural Tourism: Comparative Studies from Spain 5 Jackie Clarke: Effective Marketing for Rural Tourism 6 Graeme Evans and Paola Parravicini: Exploitation of ICT for Rural Tourism Enterprises: The Case of Aragon, Spain Part 3: Networks, Partnerships and Community Support 7 Catherine Gorman: Co-operative Marketing Structures in Rural Tourism: The Irish Case 8 Kim Meyer-Cech: Regional Co-operation in Rural Theme Trails 9 C. Michael Hall: Rural Wine and Food Tourism Cluster and Network Development 10 Heather Mair, Donald G. Reid and Wanda George: Globalisation, Rural Tourism and Community Power 11 Donna Chambers: The Development of Tourism Businesses in Rural Communities: The Case of the Maroons of Jamaica 12 Ming-Huang Lee: Farm Tourism Co-operation in Taiwan Part 4: Quality Sustainable Business 13 Ray Youell and Roz Wornell: Quality as a Key Driver in Sustainable Rural Tourism Businesses 14 David Leslie: Rural Tourism Businesses and Environmental Management Systems 15 David Botterill and Cliff Nelson: Researching the Links Between Environmental Quality Kite Marks and Local Tourism Business Performance: A Discourse Analysis of the Welsh Rural Beach Quality ‘Green Coast Award’ 16 Walter Schiebel: Entrepreneurial Personality Traits in Managing Rural Tourism and Sustainable Business 17 Fiona Williams and Andrew Copus: Business Development, Rural Tourism and the Implications of Milieu 18 Jon Vernon, Stephen Essex and Kaja Curry: Sustainable Rural Tourism Business Practice: Progress and Policy in South East Cornwall Part 5: Conclusion 19 Derek Hall and Morag Mitchell: Rural Tourism Business as Sustained and Sustainable Development? Index
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This book provides constructive knowledge on the development and diversity of rural tourism. It will contribute to a much-needed reinvigoration of the rural tourism debate.

Produktdetaljer

ISBN
9781845410117
Publisert
2005-05-17
Utgiver
Vendor
Channel View Publications
Vekt
580 gr
Høyde
234 mm
Bredde
156 mm
Dybde
20 mm
Aldersnivå
P, UP, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
384

Biographical note

The editors have all worked together in the former Leisure and Tourism Management Department of the Scottish Agricultural College (SAC) which produced the ‘Auchincruive Declaration’ on tourism and rural sustainability in 1998, and which this book helps to perpetuate. They have common interests in sustainable rural development, notably Morag Mitchell in economic evaluation, Irene Kirkpatrick in equine recreation development, and Derek Hall in retirement recreation in the countryside. Dr Mitchell is now Rural Economist with SAC Aberdeen, Ms Kirkpatrick had administrative roles with SAC Auchincruive, and Professor Hall is Visiting Professor with Häme Polytechnic, Finland and a partner of Seabank Enterprises, Scotland.