The book is a comprehensive exploration of the evolving landscape of sustainable entrepreneurship. Edited by esteemed academics and professionals, this book delves into critical aspects shaping the intersection of sustainability and entrepreneurship.From unveiling the influence of organizational citizenship behavior on sustainable business practices to examining the role of technology in optimizing work-life balance for entrepreneurs, each chapter offers unique insights. Contributors analyze the impact of monetary policy on sustainable economic development, explore factors affecting female entrepreneurs in family businesses, and investigate the adoption of sustainability performance and social media marketing for business growth. With a focus on empowerment through education, investment dynamics, and the transformative potential of AI-driven commerce recommendations, this book provides a holistic view of sustainable entrepreneurship. Case studies and analyses span diverse domains, including rural entrepreneurship, marginalized ventures, and sustainable consumer behavior.