The authors estimate the demand side effects using discrete choice modelling to determine the impact of changing environmental conditions on the market share of a variety of tourist destinations. The costs of environmental management are also considered by analysing firm level data. The effects are then integrated using a model of the tourism market that is formulated around nature-based tourism regions. The results show that the competitiveness of a region is enhanced through its environmental management and highlight the importance of self-regulation in the industry when the environment is a common property resource. The authors also draw some insightful conclusions regarding business strategies that would aid the profitability of firms and regions supplying nature-based tourism products.

The conceptual foundations developed in the book are not restricted by national boundaries and the empirical analyses can be extended to other nature-based tourism destinations and to other relevant policy issues. As such, this book will have a broad appeal amongst environmentalists, scholars of tourism economics and management, and policymakers concerned with the regulation of the tourism industry and its effect on the environment.