Kit Yates shows how our private and social lives are suffused by mathematics. Ignorance may bring tragedy or farce. This is an <b>exquisitely interesting book</b>. It's a deeply serious one too and, for those like me who have little maths, it's <b>delightfully readable</b>
Ian McEwan
Kit Yates is a natural storyteller. Through<b> fascinating</b> stories and examples, he shows how maths is the beating heart of so much of modern life. An <b>exciting new voice</b> in the world of science communication
Marcus du Sautoy, author of The Creativity Code
An <b>extremely thoughtful, articulate and accessible</b> insight into mathematics in the real world
Alex Bellos
Used wisely, mathematics can save your life. Used unwisely, it can ruin it. A <b>lucid and enthralling</b> account of why maths matters in everyone's life. <b>A real eye-opener</b>
Prof Ian Stewart FRS, author of Do Dice Play God?
Kit Yates is a <b>brilliant</b> explainer and storyteller
Steven Strogatz
<b>Engaging and lucid</b>
London Mathematical Society Journal
This <b>crisp, clear and compelling</b> book is about the liminal spaces between expertise in mathematics and hardline decision-making, taking you on a powerful journey about truth and belief and what maths actually is, out in the wild
The Times Educational Supplement
If you think a deep love of maths would be within your grasp were you only presented with enough real life examples to reveal the wonder of its operations, <b>this is the book for you</b>
Strong Words Magazine
A <b>fascinating</b> glimpse of mathematical epidemiology. <b>A dizzying, dazzling debut</b>
Nature Magazine
An <b>engaging, enjoyable </b>look at how phenomena spread and go viral, examining everything from the ice-bucket challenge, pyramid schemes and the way that milk turns sour
Irish Examiner
At times <b>witty</b>, at times <b>charming</b>, at times sombre, but always personable
Aperiodical
An <b>accessible and important</b> introduction to understanding the use and abuse of statistics
Laura Tisdall
You'll almost forget you're learning as you fall into Kit's world, but when you close the book, you'll look at every fact and figure with new scrutiny
BBC Science Focus
An endlessly fascinating book
Half Man, Half Book
A splendid guide to the mathematical ideas all around us
Tim Harford, bestselling author of 'How to Make the World Add Up'
A thoughtful, important and accessible book on the vital role mathematics plays in our everyday lives
Jim Al-Khalili
This is an interesting, useful and important book on some serious topics involving mathematics... There are quotable morsels of wisdom in every chapter
The Mathematical Gazette
Yates's entertaining, thought-provoking, and extremely well-written book sits among the best math books I've read
Maths Horizons