Handbook of Tourism and Consumer Behavior
Produktdetaljer
Biographical note
Edited by Danni Zheng, Associate Professor of Tourism, Department of Tourism, Fudan University, China, Metin Kozak, Professor of Marketing, School of Communication, Kadir Has University, Turkey and Jun Wen, Associate Professor of Tourism, Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau SAR, China<i>‘This publication represents a timely contribution to the field, authored by researchers from diverse disciplinary and cultural perspectives. It nicely integrates emerging topics and critical elements such as technology, social media, and sustainability, that shape consumer decision-making and behaviors. This book stands as an insightful resource for both academics and industry professionals.’</i>
- Cathy Hsu, The Hong Kong Polytechnic University, Hong Kong SAR, China,
<i>‘The </i>Handbook of Tourism and Consumer Behavior<i> provides a great overview and understanding of tourist behavior, especially in the post pandemic context. By focusing on tourist behaviors in the digital era and highlighting responsible and sustainable behaviors across generations and gender, the book is an invaluable resource for students and researchers in this area. I highly recommend reading this book.’</i>
- S. Mostafa Rasoolimanesh, Edith Cowan University, Australia,
Presenting a comprehensive exploration of how global challenges are reshaping consumer behaviors in tourism, the Handbook investigates the effects of the COVID-19 pandemic alongside key issues such as climate change, aging populations and worldwide geopolitical tensions. Featuring interdisciplinary theoretical and empirical research, chapters examine post-pandemic travel and sustainability in tourism, highlighting a shift in the use of social media and in responsible travel behavior. Looking to the future, the Handbook also investigates wellness and health tourism post-pandemic alongside the concept of virtual reality tourism.
The Handbook of Tourism and Consumer Behavior provides insightful research findings that academics in tourism and hospitality will find invaluable when applying consumer behavior to worldwide tourism. Researchers seeking comprehensive material on tourism, marketing, psychology and public health will find the included case studies informative and practical.