"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701
Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.
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Highlighting the role of psychological experimentation, this title is an introduction to the field. This title features Reader Survey which readers are to complete before beginning the book.
SECTION ONE: PERCEPTION, MEMORY, AND CONTEXTCHAPTER 1: Selective PerceptionCHAPTER 2: Cognitive DissonanceCHAPTER 3: Memory and Hindsight BiasesCHAPTER 4: Context DependenceSECTION TWO: HOW QUESTIONS AFFECT ANSWERSCHAPTER 5: PlasticityCHAPTER 6: The Effects of Question Wording and FramingSECTION THREE: MODELS OF DECISION MAKINGCHAPTER 7: Expected Utility TheoryCHAPTER 8: Paradoxes in RationalityCHAPTER 9: Descriptive Models of Decision MakingSECTION FOUR: HEURISTICS AND BIASESCHAPTER 10: The Representativeness HeuristicCHAPTER 11: The Availability HeuristicCHAPTER 12: Probability and RiskCHAPTER 13: Anchoring and AdjustmentCHAPTER 14: The Perception of RandomnestCHAPTER 15: Correlation, Causation, and ControlCHAPTER 16: Attribution TheorySECTION FIVE: THE SOCIAL SIDE OF JUDGMENT AND DECISION MAKINGCHAPTER 17: Social InfluencesCHAPTER 18: Group Judgments and DecisionsSECTION SIX: COMMON TRAPSCHAPTER 19: OverconfidenceCHAPTER 20: Self-Fulfilling PropheciesCHAPTER 21: Behavioral TrapsAFTERWORD: Taking a Step Back
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Produktdetaljer
ISBN
9780070504776
Publisert
1993-02-16
Utgiver
McGraw-Hill Education - Europe
Vekt
565 gr
Høyde
231 mm
Bredde
160 mm
Dybde
13 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352
Forfatter