Malcolm McDonald on Marketing Planning Understanding Marketing Plans and Strategy McDonald Malcolm Heftet / 2016 / Engelsk
100 Practical Ways to Improve Customer Experience Achieve End-to-End Customer Engagement in a Multichannel World Newman Martin Heftet / 2018 / Engelsk
Malcolm McDonald on Value Propositions How to Develop Them, How to Quantify Them McDonald Malcolm Heftet / 2018 / Engelsk
