/

When Sport Meets Business Capabilities, Challenges, Critiques

Wagner Ulrik Storm Rasmus K. Nielsen Klaus
Innbundet / 2016 / Engelsk

Produktdetaljer

ISBN
9781473948044
Publisert
2016-11-02
Utgiver
Vendor
SAGE Publications Ltd
Vekt
510 gr
Høyde
232 mm
Bredde
186 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
256

Redaktør
Wagner Ulrik
Storm Rasmus K.
Nielsen Klaus

Biographical note

Ulrik Wagner, PhD is an Associate Professor at the Department of Environmental and Business Economics, University of Southern Denmark where he is also coordinating the BA program in Sport and Event Management offered at the Slagelse Campus. Ulrik is affiliated with the research team Markets, Organization and Behaviour, and he is a member of the European Association for Sport Management (EASM). He has been working with research on organizational changes related to international anti-doping efforts and sport scandals, and he is currently involved in several projects that focus on sponsorships from an organizational sociology and critical management perspective. His work has been published in journals like European Sport Management Quarterly, Sport Management Review, International Journal of Sport Policy and Politics, International Journal of Sport Communication and International Journal of Drug Policy. Rasmus K. Storm (PhD) holds a position as head of research at the Danish Institute for Sports Studies. He has managed several research projects on Danish elite sport, edited and co-edited four  books on sport, and has published in a variety of international sport science and sport management  journals such as European Sport Management Quarterly, International Journal of Sport Management and Marketing, and Soccer & Society. He is regularly interviewed in the Danish media, and gives a large number of public lectures. Furthermore, he writes regularly in Danish newspapers. Klaus Nielsen is Professor of Institutional Economics at the Department of Management, Birkbeck, University of London where he is a member of Birkbeck Sport Business Centre. He teaches research methods, innovation, business in the European Union and economics of sport. His current research areas include varieties of capitalism, innovation, social capital, elite sports and the economics of sports. He has coordinated several research project about Danish elite sports, sports participation and economic aspects of sport. His work has been published in several books and in journals like International Studies of Management and Organization, Journal of Economic Issues and European Sport Management Quarterly.  

When Sport Meets Business Capabilities, Challenges, Critiques

Wagner Ulrik Storm Rasmus K. Nielsen Klaus
Innbundet / 2016 / Engelsk
Wagner Ulrik Storm Rasmus K. Nielsen Klaus
Innbundet / 2016 / Engelsk
Nettpris:
2.501,-
Laveste pris siste 30 dager: 2.460,-
Levering 7-20 dager
Klikk og hent
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Les mer
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Les mer
SECTION A: THE NEW SPORT ENVIRONMENT Chapter 1: When Sport Meets Business: A Brief Introduction - Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen Chapter 2: The Expansion of the Sport Goods Industry - Anna Gerke and Maureen Benson-Rea Chapter 3: When Globalisation and Migration Meet National and Local Talent Development - Sine Agergaard Chapter 4: Commodification and Commercialization of Elite Athletes - Johannes Orlowski, Manuel Herter and Pamela Wicker Chapter 5: The Business of Running - Koen Breedweld and Jeroen Scheerder SECTION B: SPORT MARKETING AND MEDIA Chapter 6: The Growth of Commercial Sponsorship - Ulrik Wagner and Thorsten Dum Chapter 7: The Battle for Media Rights in European Club Football - Harry Arne Solberg Chapter 8: Ambush Marketing in Sport - Simon Chadwick, Nicholas Burton and Cheri Bradish Chapter 9: Sport, Social Media and Online Communities - Bastian Popp and Herbert Woratschek Chapter 10: Corporate Social Responsibility in Sport - Mathieu Djaballah SECTION C: SPORT AND FINANCE Chaper 11: Profits, Championships and Budget Constraints in European Professional Sport - Klaus Nielsen and Rasmus K. Storm Chapter 12: Financial Fair Play in European Football - Jan Pieper Chapter 13: Corruption and the Governance of Sport - Arnout Geeraert and Jens Sejer Andersen SECTION D: SPORTING EVENTS Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games - Larissa Davies Chapter 15: The Cost of Hosting International Sports Events - Wladimir Andreff
Les mer
I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of "the usual suspects" is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field.
Les mer

Relaterte produkter

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Les mer
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Les mer
SECTION A: THE NEW SPORT ENVIRONMENT Chapter 1: When Sport Meets Business: A Brief Introduction - Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen Chapter 2: The Expansion of the Sport Goods Industry - Anna Gerke and Maureen Benson-Rea Chapter 3: When Globalisation and Migration Meet National and Local Talent Development - Sine Agergaard Chapter 4: Commodification and Commercialization of Elite Athletes - Johannes Orlowski, Manuel Herter and Pamela Wicker Chapter 5: The Business of Running - Koen Breedweld and Jeroen Scheerder SECTION B: SPORT MARKETING AND MEDIA Chapter 6: The Growth of Commercial Sponsorship - Ulrik Wagner and Thorsten Dum Chapter 7: The Battle for Media Rights in European Club Football - Harry Arne Solberg Chapter 8: Ambush Marketing in Sport - Simon Chadwick, Nicholas Burton and Cheri Bradish Chapter 9: Sport, Social Media and Online Communities - Bastian Popp and Herbert Woratschek Chapter 10: Corporate Social Responsibility in Sport - Mathieu Djaballah SECTION C: SPORT AND FINANCE Chaper 11: Profits, Championships and Budget Constraints in European Professional Sport - Klaus Nielsen and Rasmus K. Storm Chapter 12: Financial Fair Play in European Football - Jan Pieper Chapter 13: Corruption and the Governance of Sport - Arnout Geeraert and Jens Sejer Andersen SECTION D: SPORTING EVENTS Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games - Larissa Davies Chapter 15: The Cost of Hosting International Sports Events - Wladimir Andreff
Les mer
I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of "the usual suspects" is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field.
Les mer

Produktdetaljer

ISBN
9781473948044
Publisert
2016-11-02
Utgiver
Vendor
SAGE Publications Ltd
Vekt
510 gr
Høyde
232 mm
Bredde
186 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
256

Redaktør
Wagner Ulrik
Storm Rasmus K.
Nielsen Klaus

Biographical note

Ulrik Wagner, PhD is an Associate Professor at the Department of Environmental and Business Economics, University of Southern Denmark where he is also coordinating the BA program in Sport and Event Management offered at the Slagelse Campus. Ulrik is affiliated with the research team Markets, Organization and Behaviour, and he is a member of the European Association for Sport Management (EASM). He has been working with research on organizational changes related to international anti-doping efforts and sport scandals, and he is currently involved in several projects that focus on sponsorships from an organizational sociology and critical management perspective. His work has been published in journals like European Sport Management Quarterly, Sport Management Review, International Journal of Sport Policy and Politics, International Journal of Sport Communication and International Journal of Drug Policy. Rasmus K. Storm (PhD) holds a position as head of research at the Danish Institute for Sports Studies. He has managed several research projects on Danish elite sport, edited and co-edited four  books on sport, and has published in a variety of international sport science and sport management  journals such as European Sport Management Quarterly, International Journal of Sport Management and Marketing, and Soccer & Society. He is regularly interviewed in the Danish media, and gives a large number of public lectures. Furthermore, he writes regularly in Danish newspapers. Klaus Nielsen is Professor of Institutional Economics at the Department of Management, Birkbeck, University of London where he is a member of Birkbeck Sport Business Centre. He teaches research methods, innovation, business in the European Union and economics of sport. His current research areas include varieties of capitalism, innovation, social capital, elite sports and the economics of sports. He has coordinated several research project about Danish elite sports, sports participation and economic aspects of sport. His work has been published in several books and in journals like International Studies of Management and Organization, Journal of Economic Issues and European Sport Management Quarterly.  

Relaterte produkter