PART I: TOURISM MANAGEMENT 1. European Quality Award Winning Companies: A Situational Analysis - H. Kader Sanl?oz-Ozgen 2. Service Collaboration Between Healthcare Service Providers and Tourism Agencies - Elaine Y.T. Chew and Stephanie Onggo 3. The Transit Tourists in Hong Kong - Priscilla Chau Min Poon and Bob McKercher 4. An Actor Network Perspective of Tourism Open Data - Maurice McNaughton, Michelle T. McLeod and Ian Boxill 5. Marketing of Tourism Products Through the Russian Social Media Channel - Vkontakte Ekaterina Miettinen 6. Key Stakeholders in Cruise Traffic: An Application to Spanish Cruise Ports - Jeronimo Esteve-Perez and Antonio Garc?a-Sanchez 7. Revenue Management: Profit Optimisation for Hong Kong Travel Agencies - Grace Chan and Basak Denizci Guillet PART II: HOSPITALITY MANAGEMENT 8. Diffusion Patterns in Loyalty Programs - Pedro Pimpao, Antonia Correia, Joao Duque and Carlos Zorrinho 9. Surprise, Hospitality, and Customer Delight in the Context of Hotel Services - Ahmad Azmi M. Ariffin and Noor Balkhis Omar 10. Transferability of Asian Paradigm in Hospitality Management to Non-Asian Countries - Athena Lele Chen and Kaye Chon 11. The Development of Hospitality Industry in Krakow: Historical Perspective - Robert Pawlusinski and Magdalena Kubal 12. Diversification of Hotels in a Single-Asset Tourism City - Hilal Erkus¸-Ozturk 13. The Branded Content in the Balearic Hotel Chains - Angela Aguilo Lemoine, Maria Antonia Garc?a Sastre and Margarita Alemany Hormaeche 14. Identification of Organizational Culture in the Hospitality Industry - Ali Bavik PART III: TOURISM EDUCATION AND TRAINING 15. Developing Training Programs for Disabled Guests: An Industry Perspective - Funda Cengiz 16. Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom - Roya Rahimi, Vipin Nadda, Blerton Hyseni and Dirisa Mulindwa 17. Effect of Work Experience on Students’ Attitudes Toward Hospitality Careers - Marlena A. Bednarska and Marcin Olszewski 18. The Role of Edu-Tourism in Bridging Racial Divides in South Africa - Julia C. Wells 19. Higher Education Tourism Courses in Brazil - Teresa Catramby and Priscilla Dutra 20. Developing Intercultural Skills for Hospitality Students in China - Alan Wong and Cathy H. C. Hsu

Editors Metin and Nazmi Kozak and present readers with a collection of academic essays and scholarly articles on a variety of subjects related to tourism and the hospitality industry, including business, destination, and transportation operations. The editors have organized the twenty selections that make up the main body of the text in three parts devoted to tourism management, hospitality management, and tourism education and training. Metin Kozak and Jocelyn DeVance Taliaferro are faculty members of Dokuz Eylul University in Turkey.