<i>‘Human resource management, education implications, economic and marketing possibilities and personal experiences are some of the topics explored and they demonstrate clearly why interest has grown so rapidly in the relationships between the traditional and the new technological advancements in tourism because of AI and related developments.’</i>
- Richard Butler, Strathclyde University, UK,
<i>‘The metaverse poses both a threat and an opportunity for tourism and hospitality. Haywantee Ramkissoon and colleagues have edited a must-have book for students and researchers of the metaverse. The book is comprehensive in its coverage of metaverse research and provides insights into the metaverse and tourism and an authoritative future research agenda.’</i>
- Christopher Cooper, Leeds Beckett University, UK,
<i>‘This book presents a theoretically strong collection of contributions from the experts in the field. Infused with robust conceptualizations and good science, it presents an excellent research agenda for tourism, hospitality and the Metaverse. This is a must have book.’</i>
- Dogan Gursoy, Washington State University, US,