Research Agenda for Tourism, Hospitality and the Metaverse
Produktdetaljer
Biografisk notat
Edited by Haywantee Ramkissoon, Fellow of the Peer Review College, British Academy of Management, London, UK; Professor, UniSA Business, University of South Australia; Distinguished Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Visiting Professor, Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia, Ranjit Singh, Department of Tourism and Travel Studies, Berhampur University, Berhampur, Odisha and Juman Iqbal, Department of Management, Paari School of Business, SRM University, Andhra Pradesh, India<i>‘Human resource management, education implications, economic and marketing possibilities and personal experiences are some of the topics explored and they demonstrate clearly why interest has grown so rapidly in the relationships between the traditional and the new technological advancements in tourism because of AI and related developments.’</i>
- Richard Butler, Strathclyde University, UK,
<i>‘The metaverse poses both a threat and an opportunity for tourism and hospitality. Haywantee Ramkissoon and colleagues have edited a must-have book for students and researchers of the metaverse. The book is comprehensive in its coverage of metaverse research and provides insights into the metaverse and tourism and an authoritative future research agenda.’</i>
- Christopher Cooper, Leeds Beckett University, UK,
<i>‘This book presents a theoretically strong collection of contributions from the experts in the field. Infused with robust conceptualizations and good science, it presents an excellent research agenda for tourism, hospitality and the Metaverse. This is a must have book.’</i>
- Dogan Gursoy, Washington State University, US,
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research.
This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies.