This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. 

Combines theory and practice with research findings and international case studies Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social media Consolidates research from two major fields (research in wine and wine consumption, with research in wine tourism / destinations) in order to demonstrate the links, synergies and benefits of relating knowledge from these streams of research

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