“Luxury yachting offers private and exclusive experience which suits the demand of sophisticated customers of the 21^st century. As the global tourism industry is embracing the next normal post COVID-19 pandemic, this book appears at the most opportune moment, as it offers a comprehensive insight of the potential of luxury yachting as a tourism product.  The richness of the book is attributed to its wide geographical span of case studies from Australia and South-East Asia to the Mediterranean and the Americas. The book will definitely delight readership in quest of knowledge on luxury yachting and be of added value to professionals, academics and DMOs seeking to bring innovation in their tourism offer.”

Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations.

With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

Tatiana Gladkikh is a Sector Manager (Business, Management and Computing) at the University of the Highlands and Islands (UHI), Perth College.

Hugues Séraphin is a Senior Lecturer in Event and Tourism Management Studies at the University of Winchester.

Victoria Gladkikh is a luxury yachting practitioner with experience of working on board of 50 – 85 meter luxury motor yachts.

Tan Vo Thanh is an Associate Professor in Tourism & Marketing at La Rochelle Business School, Excelia Group, France.