The 7 Habits of Highly Ineffective Advisors is based on a 15-year consulting program that Steve Moore has led for financial advisors. It details techniques for business analysis, elements of a strategic vision, characteristics of exceptional client service and strategies for acquiring high net worth clients.

Foreword x Introduction: Setting the Stage xiii Business Disciplines xvii Ineffective Habits of Financial Advisors and the Disciplines to Break Them xviii The Framework of the Book xxi Insights xxi Decisions xxiii Actions xxiv Acknowledgments xxv Chapter 1 Stop Living Their Dream and Start Living Your Dream 1 The First Ineffective Habit: Living Their Dream 1 The First Discipline: Start Living Your Dream 3 Insights 4 Purpose: The Primary Reason for the Work You Do 4 Business Goals: Specific Objectives That Support Your Purpose 6 Guiding Principles: The Rules That Guide Daily Decision Making 23 Vivid Description: A Narrative of the Business Success You Intend to Create 29 Decisions 32 Determining Your Purpose 32 Determining Your Business Goals 33 Determining Your Guiding Prinicples 33 Determining Your Vivid Description 33 Determining How You Plan to Keep the Dream Alive 34 Actions 35 Chapter Summary 37 Chapter 2 Stop Focusing on Quantity of Clients and Start Focusing on Quality of Clients 41 The Second Ineffective Habit: Focusing on Quantity of Clients 41 The Second Discipline: Start Focusing on Quality of Clients 43 Insights 43 Target Market 44 Service Focus 51 Competitive Differentiation 51 Decisions 60 The Common Sense Principle 60 Actions 61 Chapter Summary 62 Chapter 3 Stop Hoarding Unprofitable Clients and Start Disengaging Unprofitable Clients 65 The Third Ineffective Habit: Hoarding Unprofitable Clients 65 The Third Discipline: Start Disengaging Unprofitable Clients 67 Insights 68 Segment 1: The 20 to 40 Percent That Represents 1 Percent of Revenue 73 Segments 2 and 3: Others You Are Considering for Disengagement 77 Decisions 81 Actions 81 Chapter Summary 83 Chapter 4 Stop Providing Only Investment Advice and Start Providing Wealth Management Advice 85 The Fourth Ineffective Habit: Providing Only Investment Advice 85 The Fourth Discipline: Start Providing Wealth Management Advice 87 Insights 87 Start Providing Your Top 20 Percent with Wealth Management Advice 89 Step 1: Determine the Clients to Reengage with Wealth Management 90 Step 2: Have a Deep Re-fact Meeting with Your Clients 91 Step 3: Financial Planning 97 Step 4: The Wealth Management Solution 98 Step 5: Present the Wealth Management Solution—The Financial Vision Document and Client Engagement Roadmap 106 Decisions 107 Actions 108 Chapter Summary 110 Chapter 5 Stop Delivering Only Investment Reviews and Start Delivering WOW Wealth Management Reviews 113 The Fifth Ineffective Habit: Delivering Only Investment Reviews 113 The Fifth Discipline: Start Delivering WOW Wealth Management Reviews 116 Insights 117 Client Needs Analysis 118 Client Satisfaction Window 119 Building the WOW Review System 132 Decisions 136 WOW Wealth Management Review Package 136 Actions 137 Chapter Summary 139 Chapter 6 Stop the Rainmaker Approach and Start the Team Approach 141 The Sixth Ineffective Habit: The Rainmaker Approach 141 The Sixth Discipline: Start the Team Approach 143 Insights 143 Team Core Competency Audit 143 Team Development Evaluation 146 Team Alignment and Empowerment Evaluation 147 Internal Challenges 150 The Organizational Structure of the Team Approach 151 Role Clarity 156 Managing the Team Approach 159 Coaching the Team 168 The Acquisition of Talent 175 Team Incentive Compensation 177 Create a Best-of-Kind Team of Experts and Suppliers 179 Decisions 180 Actions 181 Chapter Summary 183 Chapter 7 Stop Selling to Prospects and Start Selling through Clients 187 The Seventh Ineffective Habit: Selling to Prospects 187 The Seventh Discipline: Start Selling through Clients 189 Insights 189 Client Introductory Event 195 Center-of-Influence Marketing 197 Managing the Sales Pipeline 201 Qualify a Call-In Lead 201 Fact Finding, Planning, Solutions 202 Decisions 203 Actions 203 Chapter Summary 205 Chapter 8 Jack’s Awakening: An Elite Wealth Management Company 209 Bibliography 215 About the Authors 219 Index 221

INEFFECTIVE HABITS OF FINANCIAL ADVISORS (AND THE DISCIPLINES TO BREAK THEM) MANY OF THE SEEMINGLY harmless business habits that allow financial advisors to acquire enough clients to survive are, in reality, highly destructive to building a successful and satisfying business. Author, consultant, mentor, and former NFL coach Steve Moore knows why. In the past fifteen years, he's worked with more than 750 financial advisors, and, in the process, discovered the habits that most financial advisors make every day that ensure they remain average. Ineffective Habits of Financial Advisors (and the Disciplines to Break Them) tells the story of Jack, a fictional financial advisor with ineffective habits that are all too true in the real world. The habits include: Living someone else's dream instead of your ownFocusing on quantity rather than on quality of clientsHoarding unprofitable clients instead of disengaging themProviding only investment advice rather than wealth management adviceDelivering investment reviews instead of wealth management reviewsTaking the rainmaker rather than a team approachSelling to prospects instead of through clients For examples of the transformative power of Steve's "Insight, Decision, Action" guidance for avoiding common pitfalls of advisors, one need only look at a few of Moore's clients: two went from having over 1,300 clients to less than 100, yet tripled their revenue; in just two short years, another firm transformed itself so completely that it now consistently ranks first or second in the PriceMetrix Merit (PriMe) award; a Chicago firm went from managing $17 million to over $170 million in just seven years; and, in a single decade, an already successful Registered Investment Advisor in Long Beach took $240 million in assets under management to over $1.4 billion. If you're looking for more rewarding business results, better work-life balance, and a greater opportunity for personal growth through meaningful work, and you're willing to embrace new ways of doing business, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them) can show you how to build excellence into every client interaction, generate higher revenue per client, and transform an average career into an elite one.