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Imagineering: Innovation in the Experience Economy

Kuiper Gabrielle Smit Bert
Heftet / 2014 / Engelsk

Produktdetaljer

ISBN
9781780644653
Publisert
2014-08-15
Utgiver
Vendor
CABI Publishing
Vekt
840 gr
Høyde
246 mm
Bredde
189 mm
Dybde
16 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
292

Forfatter
Kuiper Gabrielle
Smit Bert

Biographical note

Gabrielle Kuiper is a lecturer at Utrecht University of Arts, the Netherlands. Bert Smit is a lectuer at NHTV University of Applied Sciences, the Netherlands

Imagineering: Innovation in the Experience Economy

Kuiper Gabrielle Smit Bert
Heftet / 2014 / Engelsk
Kuiper Gabrielle Smit Bert
Heftet / 2014 / Engelsk
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To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Les mer
To survive in today’s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.
Les mer
a: Introduction Part I: Imagineering – Where and When 1: Focus Shift in Western Economies 2: From Target Group to Follow Group 3: From Brand Marketing to Identity Branding 4: A Meaningful Experience 5: Thinking in Terms of Business Models Part II: Imagineering – Who, What and How 6: How Do You Become an Imagineer? 7: The Imagineer’s Work Process 8: The Imagineer’s Design Methodology Part III: I, the Imagineer 9: Warming Up for the Right Side of the Brain 10: I, the Imagineer, Learn to Understand People, their Emotions and Behaviour 11: Working Towards Your Own Signature
Les mer

Relaterte produkter

To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Les mer
To survive in today’s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.
Les mer
a: Introduction Part I: Imagineering – Where and When 1: Focus Shift in Western Economies 2: From Target Group to Follow Group 3: From Brand Marketing to Identity Branding 4: A Meaningful Experience 5: Thinking in Terms of Business Models Part II: Imagineering – Who, What and How 6: How Do You Become an Imagineer? 7: The Imagineer’s Work Process 8: The Imagineer’s Design Methodology Part III: I, the Imagineer 9: Warming Up for the Right Side of the Brain 10: I, the Imagineer, Learn to Understand People, their Emotions and Behaviour 11: Working Towards Your Own Signature
Les mer

Produktdetaljer

ISBN
9781780644653
Publisert
2014-08-15
Utgiver
Vendor
CABI Publishing
Vekt
840 gr
Høyde
246 mm
Bredde
189 mm
Dybde
16 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
292

Forfatter
Kuiper Gabrielle
Smit Bert

Biographical note

Gabrielle Kuiper is a lecturer at Utrecht University of Arts, the Netherlands. Bert Smit is a lectuer at NHTV University of Applied Sciences, the Netherlands

Relaterte produkter