Introduction. Sociocultural Contexts PART I. Contextual setting
Chapter 1. Tourism in Iran: A Political Economy Perspective; Rahim Heydari Chianeh, Seyedeh Khadijeh Rezatab Azgoomi, Behnam Kian
PART II. Taxonomies and typologies of cultural and heritage tourism
Chapter 2. Heritage Tourism in Iran: An Historical Perspective; Maria Isabel Roque, Maria João Forte
Chapter 3. Encounters with Iranian Culture: A Critical Incident Approach in Tourism; Samira Zare, Philip L. Pearce
Chapter 4. Cultural Heritage in Tourism Strategy: Insights from Iran; Minoo H. Esfehani
PART III. Visitors' perceptions of heritage setting and cultural attractions
Chapter 5. Savoring Persian Travel: Analyzing Iranian Tourists' Memories; Philip L. Pearce, Zohre Mohammadi
Chapter 6. Host-Guest Relations: Cultural Tourists in Iran; Andres Artal-Tur, Noelia Sánchez-Casado, María Isabel Osorio-Caballero
Chapter 7. Kandovan Troglodyte Village: A Functioning Cultural Heritage Experience; Martin Gannon, Renzo Cordina, Sean Lochrie, Babak Taheri, Fevzi Okumus
Chapter 8. Effects of Museum Visits on Adolescents Motivations and Satisfaction; Mercede Shavanddasht
PART IV. Emerging means of promotion and management
Chapter 9. The Meaning of Hospitality in Iran; Javaneh Mehran
Chapter 10. A Textual and Visual-Based Exposition of Iran as a Destination; Ana Isabel Rodrigues, Vahid Ghasemi, Antónia Correia, Metin Kozak
Chapter 11. Social Media and Hotels in Iran: Online Reputation of Hotels in Booking.com; María de la Cruz del Río-Rama, Claudia Patricia Maldonado-Erazo, José Álvarez-García, Ramiro Leonardo Ramírez-Coronel
Chapter 12. Authenticity and Innovation: The Future of Tourism in Iran; Fabio Carbone, Neda Torabi Farsani, Peyman Seyeddi, Anahita Malek
PART V. Image of Iran and competitive positioning
Chapter 13. The Impact of Branding on Tourists' Satisfaction and Loyalty in Iran; Zanete Garanti, Shiva Ilkhanizadeh, Philip Siaw Kissi
Chapter 14. Satisfaction and Destination Loyalty in Heritage Sites of Shiraz; Shiva Hashemi, Shaian Kiumarsi, Azizan Marzuki, Behnaz Babaei Anarestani
Chapter 15. Residents' Apathy and Heritage Tourism Development; Vahid Ghasemi, Giacomo Del Chiappa, Antónia Correia
Chapter 16. A Holistic Analysis of the Second Home Tourism Impacts in Caspian Sea Region of Iran: From Host Communities Perspective; Habib Alipour, Hamed Rezapouraghdam, Bazar Hasanzade
Chapter 17. Islamic and Halal Tourism in Iran: Towards New Horizons; Rahim Heydari Chianeh, Behnam Kian, Seyedeh Khadijeh Rezatab Azgoomi
Conclusion. The Agenda for the Future of Tourism in Iran
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