<p>"The book <i>Entrepreneurial Innovation in the International Business of Tourism</i>, edited by María Jesús Jerez-Jerez and Pantea Foroudi, stands as an exemplar in the realm of tourism studies. Seamlessly interweaving empirical research with profound insights, Jerez-Jerez and Foroudi shed light on the complexities of today's dynamic tourism landscape. Each chapter, penned by experts in the field, delves into diverse geographies, cultural nuances, and innovative approaches to sustainable tourism practices. The book's comprehensive examination of technologies, sustainability concerns, and entrepreneurial strategies offers both academics and industry professionals a roadmap for navigating the intricate terrain of international tourism. I wholeheartedly endorse this meticulously crafted volume as a seminal resource, destined to influence the discourse and practice of global tourism for the foreseeable future."</p><p><b>Prof. T.C. Melewar</b><i>, Professor of Marketing and Strategy, Middlesex University</i></p><p>"The book, <i>Entrepreneurial Innovation in the International Business of Tourism</i>, edited by María Jesús Jerez-Jerez and Pantea Foroudi, is a comprehensive and forward-looking exploration of entrepreneurial innovation in the ever-evolving tourism and hospitality sector. The authors provide fresh insights into the emerging trends and the multifaceted dynamics of entrepreneurial innovation by taking consideration of factors such as policy, society, sustainability, and technology. This book not only offers a rich theoretical foundation but also provides practical insights through numerous case studies. As a unique and timely addition to the literature, it serves as an invaluable resource and inspiration for students, researchers, academics, and industry practitioners."</p><p><b>Prof. Yan</b><i>, Professor of Information Systems, University of Bedfordshire</i></p>