This comprehensive volume explores new trends in cultural tourism, demonstrating how and why culture has become a central factor in tourism. The authors analyse a wide range of relevant issues. The chapters in this book were originally published in the journal Anatolia.

Preface Andres Artal-Tur and Metin Kozak Introduction: Culture and Cultures in Tourism Andres Artal-Tur Part I: Cultural and Heritage Tourism 1. Cultural tourism: a neglected dimension of tourism industry Tacgey Debes 2. Sustainable cultural heritage tourism at Ban Wangka Mon Village, Thailand Aunkrisa Sangchumnong and Metin Kozak 3. Representation of Intangible Cultural Heritage of Bangladesh through Social Media Md Saifuddin Khalid and Md Saiful Alam Chowdhury 4. Heritage tourism in the Andes: the case of Cuenca, Ecuador Guzmán Antonio Muñoz-Fernandez, Tomás López-Guzman, Diana López-Molina and Jesús Claudio Pérez-Galvez 5. Managing a World Heritage Site: The Case of Cappadocia Hazel Tucker and Andus Emge 6. The relationship between cultural tourist behaviour and destination sustainability Andres Artal-Tur, Marina Villena-Navarro and Luisa Alamá-Sabater 7. Cultural and Religious Tourism Development in Iran: Prospects and Challenges Rahim Heydari Chianeh, Giacomo del Chiappa and Vahid Ghasemi 8. Understanding religion-based tourism terminology in the context of the hotel industry Tugba Sen Kupeli, Burcu Koç and Azize Hassan 9. Hikers as cultural tourists: differences between hard and soft behaviours Francisco Rejón-Guardia, Maria Antonia García-Sastre and Margarita Alemany-Hormaeche 10. Engaging visitors in cultural and recreational experience at museums Sandra Maria Correia Loureiro and Eduardo Sarmento Ferreira 11. Do Perceptions Change? A Comparative Study Maria D. Alvarez, Kivanc Inelmen and Sukru Yarcan Part II: Cultures in Tourism 12. Migration, Tourism and Peace: Lampedusa as a Social Laboratory Elisabet Ruspini, Marxiano Meloti and Ezio Marra 13. Cultural Visitors and Local Residents´ Interactions: Hippies movement at Sultanahmet in the 1960s Nazmi Kozak 14. Host–guest relationships in rural tourism: evidence from two Portuguese villages Elisabeth Kastenholz, Maria Joao Carneiro, Celeste Eussebio and Elisabete Figueiredo 15. The reciprocal aspect of the experience value: tourists and residents celebrating weddings in the rural village of Petritoli (Italy) Giovanna Bertella, Alesio Cavicchi and Teresa Bentini 16. Chinese tourists’ motivation and their relationship to cultural values Shan Jiang, Noel Scott, Li Tao and Peiyi Ding 17. Effects of self-congruity and destination image on destination loyalty: the role of cultural differences Woohyul Kim and Kristin Malek 18. Storytelling in tourism: Chinese visitors and Māori hosts in New Zealand Sharleen Howison, Freya Higgins-Desbiolles and Zexuan (Suzanne) Sun 19. A cross-cultural comparison of memorable tourism experiences of American and Taiwanese college students Jong-Hyeong Kim20. Cross-cultural examination of decision elements: youth tourism in Switzerland Joseph S.Chen, Colin Johnson and Thouraya Gherissi-Labben