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Communication in Sport Management

Pedersen Paul M.
Innbundet / 2024 / Engelsk

Produktdetaljer

ISBN
9781032859019
Publisert
2024-11-11
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
228

Redaktør
Pedersen Paul M.

Biographical note

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

Communication in Sport Management

Pedersen Paul M.
Innbundet / 2024 / Engelsk
Pedersen Paul M.
Innbundet / 2024 / Engelsk
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This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Les mer
This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.
'1. Introduction to Communication in Sport Management. Part 1. Engagement within Communication in Sport Management. 2. Sport Fandom in the Digital World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport Management: Contemporary Dimensions. Part 2. Technology within Communication in Sport Management. 5. Communication in Esports: An Overview of Esports Consumption. 6. Using Social Network Analysis in Sport Communication Research. Part 3. Branding in Sport Management. 7. Brand Communication through Sport Video Games. 8. Communicating the Athlete Brand. Part 4. Publicity within Communication in Sport Management. 9. Applying Public Relations Theory to Increase the Understanding of Sport Communication. 10. College Sports Communications: Evolution of the Field. Part 5. Finance within Communication in Sport Management. 11. The Economic Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport. Part 6. Health Communication in Sport Management. 13. Online Abuse in Sport. 14. Health Communication and Sport: Challenges and Opportunities. Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media, and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning and Communicative Expectations.
Les mer

Relaterte produkter

This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Les mer
This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.
'1. Introduction to Communication in Sport Management. Part 1. Engagement within Communication in Sport Management. 2. Sport Fandom in the Digital World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport Management: Contemporary Dimensions. Part 2. Technology within Communication in Sport Management. 5. Communication in Esports: An Overview of Esports Consumption. 6. Using Social Network Analysis in Sport Communication Research. Part 3. Branding in Sport Management. 7. Brand Communication through Sport Video Games. 8. Communicating the Athlete Brand. Part 4. Publicity within Communication in Sport Management. 9. Applying Public Relations Theory to Increase the Understanding of Sport Communication. 10. College Sports Communications: Evolution of the Field. Part 5. Finance within Communication in Sport Management. 11. The Economic Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport. Part 6. Health Communication in Sport Management. 13. Online Abuse in Sport. 14. Health Communication and Sport: Challenges and Opportunities. Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media, and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning and Communicative Expectations.
Les mer

Produktdetaljer

ISBN
9781032859019
Publisert
2024-11-11
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
228

Redaktør
Pedersen Paul M.

Biographical note

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

Relaterte produkter