FULL PAPERS The Effects Of Personality Traits And Congruity On Customer Satisfaction And Brand Loyalty: Evidence From Coffee Shop Customers - Soon-Ho Kim, Min-Seong Kim and Dong Hun Lee The Effect Of Integrating Need And Expectation's Factor-Community Participation With Multinational Corporations' Tourism Market Development Strategies In Emerging African Markets - Henry G. Iroegbu Domestic Nature-Based Tourism In Japan: Spirituality, Novelty And Communing - Christoffer Wanga Krag and Nina K. Prebensen Impact Of Hotel Employee's Green Awareness, Knowledge, And Skill On Hotel's Overall Performance - Ming-Hsuan Wu, Weerapon Thongma, Winitra Leelapattana and Mei-Ling Huang An Investigation Of Restaurant Week As An Effective Marketing Strategy - Yvette N. J. Green and John A. Williams The Marketing Value Of Csr Initiatives And Potential Brand Equity, Taste Perception, And Emotional Value - Jeen Filz, Robert J. Blomme and Arjan van Rheede Using Tourism As A Mechanism To Reduce Poaching And Hunting: A Case Study Of The Tidong Community, Sabah - Fiffy Hanisdah Saikim, Bruce Prideaux, Maryati Mohamed and Zulhazman Hamzah Industrial Agglomeration Model In Culture Tourism System: Empirical Study In Mainland China - Chunyu Yang and Jue Huang RESEARCH NOTES Tourist's Experience Values And People Interaction - Joseph S. Chen, Nina K. Prebensen and Uysal Muzaffer The Restorative Power Of Forests: The Tree House Hotel Phenomena In Germany - Philip Sloan, Willy Legrand and Sonja Kinski Index

In this recent volume of a research journal, international contributors in tourism studies, heritage, conservation, earth sciences, public administration, and business management present the latest research in the fields of hospitality, leisure, tourism, and lifestyle. The book provides eight full papers and two chapters on research notes, employing both qualitative and quantitative approaches. Some areas considered are nature-based tourism in Japan, green awareness among hotel employees, using tourism as a way to reduce poaching and hunting, and the tree-house hotel phenomenon in Germany. Chapter abstracts and keywords are included.