Deborah Philips and Garry Whannel have given us a great gift--a book that manages to transcend its times, even as it captures them. They analyze the ruins of neoliberalism's baleful influence on British life, from culture to sport to health. Blending political economy with cultural studies, <i>The Trojan Horse</i> expertly describes thirty years of struggle and mystification.

- Toby Miller, Professor of Cultural Industries, City University London, UK and author of Makeover Nation,

Commercial sponsorship now pervades our lives, intruding private interests into the management of our public and collective affairs at great social cost and with few economic benefits as the weaknesses and failures of free-market economics become increasingly manifest. By demonstrating this in convincing detail, Deborah Philips and Garry Whannel’s broad-ranging and incisive study provides an invaluable service in re-asserting the principles of publicness that need to be defended against the Trojan Horse of privatisation. An important and timely book.

- Tony Bennett, Research Professor in Social and Cultural Theory, University of Western Sydney, Australia,

From art and sport to education and health, the authors describe how seemingly benevolent
sponsorship is the Trojan Horse that has facilitated a creeping erosion of corporate interests
into the public sector. In a devastating critique of the demise of the welfare state, Philips and
Whannel document the colonisation of public space by commercial priorities that enables private
enterprise to set the agendas of our schools, hospitals, care homes and surgeries with deleterious
consequences. Wide-ranging, insightful and shocking to boot, this is a “must read” for anyone
interested in the nature of public value and the hidden power of corporations.

- Natalie Fenton, Professor of Media and Communications, Goldsmiths, University of London, UK,

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors’ central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK.
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Acknowledgements Introduction: The Trojan Horse - from Patronage and Philanthropy to Product Promotion and Privatisation 1. The moment of 1945 and its legacy 2. A Culture of Consensus? The Arts from 1945 3. Pay up and play the game: Sport and Sponsorship 4. Neo-Liberalism and New Labour: From Thatcher to Blair 5. Culture and Enterprise: The Arts from 1979 6. One Amazing Day . . .? The Millennium Dome 7. Education, Education, Education . . . 8. Safe in their Hands? Health and the Market 9. All in it Together? Appendix: Our Corporate Partners Bibliography Index
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The first book length study of commercial sponsorship, based on twenty years of original research.
This is the first book length study of commercial sponsorship

Produktdetaljer

ISBN
9781472507389
Publisert
2013-08-15
Utgiver
Vendor
Bloomsbury Academic
Vekt
581 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
UP, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
288

Biographical note

Deborah Philips is Professor of Literature and Cultural History at the University of Brighton, UK. Garry Whannel is Professor of Media Cultures, and Director of RIMAP: the Research Institute for Media, Arts and Performance, at the University of Bedfordshire, UK.