VOLUME ONE: INTRODUCTION AND DEFINITION Introduction - Phil Harris Dimensions of the Public Affairs/Government Relations Function in Major American Corporations - Barry Baysinger and Richard Woodman The Public Affairs Functions in American Corporations: Development and Relations with Corporate Planning - James Post et al New Directions for Corporate Political Strategy - Gerald Keim, Carl Zeithaml and Barry Baysinger Influence of Public Affairs Offices on Corporate Planning and of Corporations on Government Policy - Robert Dickie The Evolution of the Corporate Social Performance Model - Steven Wartick and Philip Cochran Political Aspects of MNE Theory - Jean Boddewyn Corporate Political Strategy - J.F. Mahon Strategic Responses to Institutional Processes Strategic Issues Management - Sandra Waddock and John Mahon An Integration of Issue Life-Cycle Perspectives Markets, Hierarchies and the Modern Corporation - Oliver Williamson An Unfolding Perspective The Evolution of Agenda-Setting Research - Maxwell McCombs and Donald Shaw 25 Years in the Marketplace of Ideas International Business Political Behavior - Jean Boddewyn and Thomas Brewer New Theoretical Perspectives Buffer or Bridge? Environmental and Organizational Determinants of Public Affairs Activities in American Firms - Martin Meznar and Douglas Nigh Strategic Analysis in Political Markets - Patrick Butler and Neil Collins Why Companies Hire Lobbyists - Kevin Moloney and Grant Jordan Research in Corporate Political Action - Kathleen Getz Integration and Assessment Tracing the Parallel Evolution of Public Affairs and Public Relations - C.S. Fleisher and N.M. Blair An Examination Practice, Scholarship and Teaching VOLUME TWO: STRATEGY Strategic Planning for Public Affairs - Thomas Marx Political Marketing - Andrew Lock and Phil Harris Vive le Difference! Corporate Social Performance and Corporate Financial Performance - Jennifer Griffin and John Mahon 25 Years of Incomparable Research Machiavelli′s Legacy to Public Affairs - Phil Harris, D. Moss and N. Vetter A Modern Tale of Servants and Princes in U.K. Organizations (Journal of Communication Management 3, 3: 201-217) Interest Niches and Policy Bandwagons - Frank Baumgartner and Beth Leech Patterns of Interest Group Involvement in National Politics Issues Management - Robert Heath Its Past, Present and Future Pursuing Strategic Advantage through Political Means - Douglas Schuler, Kathleen Rehbein and Roxy Cramer A Multivariate Approach Determinants of Political Strategies in U.S. Multinationals - Amy Hillman Politicians on the Board of Directors - Amy Hillman Do Connections Affect the Bottom Line? Future Directions for Issues Management - Steven Wartick and Pursey Heugens Corporate Political Strategies - Amy Hillman, Gerald Keim and Douglas Schuler A Review and Research Agenda Issues Management, Systems and Rhetoric - Shannon Bowen and Robert Heath Exploring the Distinction between Ethical and Legal Guidelines at Enron The Corporate Context of Lobbying Activity - Holly Brasher and David Lowery Business Ethics without Stakeholders - Joseph Heath Corporate Social Responsibility Communication - Mette Morsing and Majken Schultz Stakeholder Information, Response and Involvement Strategies Protecting Organization Reputations during a Crisis - W. Timothy Coombs The Development and Application of Situational Crisis Communication Theory The Effects of the Governance Environment on the Choice of Investment Mode and the Strategic Implications - Shaomin Li and Larry Filer Why Do Organized Interests Lobby? A Multigoal, Multicontext Theory of Lobbying - David Lowery Political Environments and Business Strategy - Gerald Keim and Amy Hillman Implications for Managers VOLUME THREE: GLOBALIZATION The Growth of the Political Marketing Industry and the California Initiative Process - Shaun Bowler, Todd Donovan and Ken Fernandez Corporate Political Strategy and Foreign Competition - Douglas Schuler The Case of the Steel Industry The European Business Interest and the Nation State - David Coen Large Firm Lobbying in the European Union and Member States The Hustle - Alex Warleigh Citizenship Practice, NGOs and ′Policy Coalitions′ in the European Union The Acceptance, Relevance and Dominance of Lobbying and the European Union Commission - Peter Koeppl A First-Time Survey of the European Union Commission′s Civil Servants Exchanging Access Goods for Access - Pieter Bouwen A Comparative Study of Business Lobbying in the European Union Institutions An Integrated Model, the Evolution of Public Affairs down under - Geoff Allen Public Affairs in North America - John Holcomb Probing Theoretically into Central and Eastern Europ - Klaus Mayer and Mike Peng Transactions, Resources and Institutions Corporate Political Action in China and America - Yongqiang Gao A Comparative Perspective Transnational Political Alliances - Scott Kennedy An Explanation with Evidence from China The Strategic Management of Government Affairs in China - Yi-Ru Regina Chen How Multinational Corporations in China Interact with the Chinese Government The Internalization of the Public-Affairs Function in U.S. Multinational Enterprises - Jean Boddewyn Business Groups in Emerging Markets - Tarun Khanna and Yishay Yafeh Paragons or Parasites? Perspectives of Communication in the Australian Public Sector - Leanne Glenny Creating a Public Affairs Function in Countries without a Public Affairs Culture - Fruzsina Harsanyi and Susan Schmidt VOLUME FOUR: CRITICAL ISSUES IN PUBLIC AFFAIRS BSE and Marketing Communication Myopia - Phil Harris and Nicholas O′Shaughnessy Daisy and the Death of the Sacred Cow The Role of Corporate Social Responsibility in the Football Business - Tim Breitbarth and Phil Harris Towards the Development of a Conceptual Model Promoting Multiple Policies to the Public - Stephanie Finnel, Americus Reed II and Karl Aguino The Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid ′You Wouldn′t Know It Had Alcohol in It until You Read the Can′ - Sandra Jones Adolescents and Alcohol-Energy Drinks The Europeanization of the British Political Marketplace - Patrick Butler, Neil Collins and Richard Speed Eurocratizing Enlargement, European Union Elites and NGO Participation in European Environmental Policy - Lars Hallstrom Corporate Reputation - John Mahon A Research Agenda Using Strategy and Stakeholder Literature What′s in a Name? Reputation-Building and Corporate Strategy - Charles Fombrun and Mark Shanley The Empirical Study of Public Affairs - Jennifer Griffin Global Rules and Private Actors - Andreas Georg Scherer, Guido Palazzo and Dorothée Baumann Toward a New Role for the Transnational Corporation in Global Governance The Five Capabilities of Socially Responsible Companies - Leeora Black and E.J. Härtel Political Marketing Management and Theories of Democracy - Stephen Hennenberg, Margaret Scammell and Nicholas O′Shaughnessy Global Strategy and the Collaboration of MNEs, NGOs and Governments for the Provision of Collective Goods in Emerging Markets - Jonathan Doh and Jean Boddewyn Does Stakeholder Orientation Matter? The Relationship between Stakeholder Management Models and Firm Financial Performance - Shawn Berman et al New Tools to Foster Corporate Social Responsible Behaviour - Anotonio Tencatti, Francesco Perrini and Stefano Pogutz Exploring the Management of the Corporate Public Affairs Function in a Dynamic Global Environment - Danny Moss et al