Presidential Communication is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency--what it means and how it works--and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.
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Presidential Communication is the first book to combine a study of the presidency with communications.
Produktdetaljer
ISBN
9780275921750
Publisert
1986-09-23
Utgiver
Vendor
Praeger Publishers Inc
Aldersnivå
UU, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
356