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Presidential Campaigns in the Age of Social Media Clinton and Trump

Benoit William L. Glantz, Mark J.
Innbundet / 2019 / Engelsk

Produktdetaljer

ISBN
9781433168222
Publisert
2019
Utgiver
Vendor
Peter Lang Publishing Inc
Vekt
333 gr
Høyde
225 mm
Bredde
150 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet

Forfatter
Benoit William L.
Glantz, Mark J.

Biographical note

William L. Benoit (Ph.D., Wayne State University) is a professor of communication studies at the University of Alabama, Birmingham. He has published books and journal articles on functional theory, which he developed with his co-authors.

Mark J. Glantz (Ph.D., University of Missouri) is an associate professor of communication and media studies at St. Norbert University. He has published books and articles on a variety of topics including Persuasive Attacks on Donald Trump in the 2016 Presidential Primary.

Presidential Campaigns in the Age of Social Media Clinton and Trump

Benoit William L. Glantz, Mark J.
Innbundet / 2019 / Engelsk
Benoit William L. Glantz, Mark J.
Innbundet / 2019 / Engelsk
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This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
Les mer
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.
Les mer
Preface – Introduction – Methods and Procedures – Candidacy Announcement Speeches – Primary Television Spots – Primary Debates – Primary Social Media – Primary TV Talk Shows – Nomination Acceptance Addresses – General Television Spots – General Debates – General Social Media – Conclusions and Comparisons – Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse – References – Index.
Les mer

Relaterte produkter

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
Les mer
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.
Les mer
Preface – Introduction – Methods and Procedures – Candidacy Announcement Speeches – Primary Television Spots – Primary Debates – Primary Social Media – Primary TV Talk Shows – Nomination Acceptance Addresses – General Television Spots – General Debates – General Social Media – Conclusions and Comparisons – Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse – References – Index.
Les mer

Produktdetaljer

ISBN
9781433168222
Publisert
2019
Utgiver
Vendor
Peter Lang Publishing Inc
Vekt
333 gr
Høyde
225 mm
Bredde
150 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet

Forfatter
Benoit William L.
Glantz, Mark J.

Biographical note

William L. Benoit (Ph.D., Wayne State University) is a professor of communication studies at the University of Alabama, Birmingham. He has published books and journal articles on functional theory, which he developed with his co-authors.

Mark J. Glantz (Ph.D., University of Missouri) is an associate professor of communication and media studies at St. Norbert University. He has published books and articles on a variety of topics including Persuasive Attacks on Donald Trump in the 2016 Presidential Primary.

Relaterte produkter