Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

*Praise for the first edition: "A thoughtful history of campaign advertising."--Adam Clayton, The New York Times Book Review "There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer "An excellent history of presidential campaigns."--Terence P. Moran, New York University "Great insight for triggering seminar discussion."--Betty Winfield, University of Missouri Praise for the first edition: "For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive."--Edwin Yoder, Jr., The Washington Post Book World "A thoughtful history of campaign advertising."--Adam Clymer, The New York Times Book Review "There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.