In today’s educational climate, advocacy is a critical part of any teacher or leader’s job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers—including teachers, parents, the union, legislatures, and policy makers—that impact your school, affect your students, and shape policy. Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.
Les mer
Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education.
ContentseResourcesAcknowledgmentsMeet the AuthorsIntroductionA – Advocacy: What and Why?B – Building Blocks of LobbyingC – Communication SkillsD – Designing An Advocacy PlanE – Engaging through TechnologyF – Framing Your MessageG – Gaining Support with Limited ResourcesH –Handling the MediaI – Internal and External StakeholdersJ – Juggling Information – Frank BuckK – Keys to Social MediaL – Local Advocacy is FoundationalM – Motivating Those Around YouN – NetworkingO – Overcoming ObjectionsP – Public Relations 101Q – Quality Relationships R – Resistance to ChangeS – Successful NegotiationsT – Time: Friend or Foe? – Frank BuckU – Up-to-Date on the IssuesV – Vision: Personal and SharedW – Working with Local, State, and National GovernanceX – Pitfalls to AvoidY – Your TurnZ – Zeroing In on the EssentialsBibliographyAppendix
Les mer
"Every educator should own this practical book! Advocacy from A to Z assists readers in effectively advocating for the needs of students in a world outside of education."—Kara Chism, Director of Programs and Curriculum, The Hope Institute, Samford University, USA
Les mer

Produktdetaljer

ISBN
9781138125506
Publisert
2017-11-24
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
254 mm
Bredde
178 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
182

Biographical note

Dr. Robert Blackburn has been a lifelong educator. After teaching in public schools and earning his doctorate, he became a professor at Louisiana College and Gardner-Webb University. Before his retirement, he was active in the area of health education, particularly in the movement for Smoke Free Schools in North Carolina and drug abuse prevention. He received the National Association of Local Boards of Health's (NALBOH) Everett I. Hageman Award for his outstanding leadership on a local board of health, as well as commitment to and enthusiasm for local public health. Dr. Barbara R. Blackburn is the bestselling author of 17 books and is a sought-after consultant. She was an award-winning professor at Winthrop University and has taught students of all ages. Barbara was named as one of the Top 30 Education Gurus in the world for 2017 by Global Gurus. Dr. Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He is a former principal, central office administrator, and executive director of the National Middle School Association (now AMLE).