Bertil Vihelmson a somewhat diverse but thoughtful reminder of the problematic theoretical assumptions of present travel forecasting. It sets out to introduce a descriptive psychological framework that may provide more realistic assumptions for modelling efforts. Geografiska Annaler John Dinwoodie, University of Plymouth, UK Heated musings over the strategists' classic tension between where we are now, and where we would like to be, have rarely failed to generate incisive and fruitful debate, and that is precisely what this volume offers. In a collection of over twenty commissioned offerings by contributors with glittering credentials, the theoretical foundations of travel choice modelling are not only well and truly shaken, tried and tested, but also tentatively relaid. Each one of these papers is worthy of serious and extended study, luring even casual or unenlightened readers into a deeper understanding of pertinent historical perspectives, whilst seductively proffering a change in the way ahead... Travel choice modelling is by nature multi-disciplinary...for those readers willing to learn from colleagues in proximate disciplines there is a wealth of new ideas and experience presented here, along with pointers to challenges where they might themselves make contributions in this field. This volume should provide both useful reviews of past practice and seminal accounts of future practice for many years hence. Journal of Transport Geography Lidia P. Kostyniuk, University of Michigan Transportation Research Institute ...succeeds at examining the behavioural credibility of travel choice models ... does show that the field is heading in a positive direction. Transportation Research Part A Peter E. Tarlow Theoretical Foundations of Travel Choice Modeling is an excellent book for those interested in quantitative transportation theory, and how it integrates theoretical perspectives from psychology, social-psychology, sociology, and statistics. Annals of Tourism Vol 27, No 1