In cities around the world, in parks and roadways, people are taking
part in sporting charity challenges. Corporate sponsorship has
transformed these events into philanthropic endeavours that bring
corporate marketing strategies together with medical research and
social care agendas. Despite this growth in popularity, little
academic attention has paid attention to the ways in which gendered
labour shapes the nature of sports-charity events. Sports Charity and
Gendered Labour explores a series of questions about the meaning and
politics of physical activity, and notions of gender, labour and
responsibility.Drawing upon auto-ethnography, studies of major events,
in-depth interviews, and analysis of social media, Sports Charity and
Gendered Labour provides examples for teaching and knowledge sharing
across analyses of gender, sport, leisure, health and wellbeing in
ways that will have broad relevance to a range of audiences.
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Produktdetaljer
ISBN
9781800434301
Publisert
2021
Utgiver
Vendor
Emerald Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter