“He’s done it again! Bude once more takes the pulse of modern societies, focusing here on the power of mood and mood swings. In elegant, jargon-free prose, Bude demonstrates that sociology can still tease out and describe meaningful shifts in our societies. He shows that a critical anamnesis of the main societal conditions and drifts of our time constitutes the first step towards recovery, and perhaps even improvement.”<b><br /><b>Andreas Hess, University College Dublin<br /><br /></b></b>“Bude resembles the pioneering Freud.”<b><br /><i><b>Financial Times<br /><br /></b></i></b>"This book will be a thinking piece for a wide range of sociologists, political scientists, and other researchers of the media studies and public opinion."<b><br /><i><b>Sociological Research Online</b></i></b>