`Ritzer here revisits and extends the ground-breaking theory he first fully expounded in 1993 in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds....
<p>This is exciting, readable, provocative modern sociology that sets out to challenge the dominant trends in the construction of our brave new global world....</p>
<p>His work constitutes a serious academic challenge from within the very heartland of McDonaldisation and I highly recommend it to those who want to gain a perspective on post-modern society (and </p>
<p>sociology)Ⲡ- <b><i>Self & Society</i></b></p>
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<p><b><i>`The new book will underline the importance and usefulness of the concept of McDonaldization and I fully expect that it will become a standard topic for years to come.. Fascinating, it will make an ideal focus for lectures, seminars and so onⲠ- <b><i>Alan Bryman, Loughborough University</i></b></i></b></p>
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<p><b><i><b><i>``McDonaldizationⲠI came to appreciate long ago - it is by now a household term!Ⲡ<b><i>Professor Zygmunt Bauman, Department of Sociology, University of Leeds</i></b></i><i>.</i></b></i></b></p>